Our Story: Our Mission
Our Story: Every woman's hair knows all her secrets. Her hair knows where she's been, who she's loved, who broke her heart, and who's heart she broke. Her hair knows what she's gained and lost, and what wakes her up every morning to do it all over again.
Whatever we go through our hair goes through it too. From hot combs and straightening irons, hair dyes and perms, to trims and big chops.
Our hair doesn't keep our secrets. She tells our story in the boldest and best way.
Give her what she needs to tell your story.
Our Mission: To simplify hair care by creating easy to use products from nature's finest ingredients. Also to help women love their hair no matter the style, length, type, or texture.